I'm born and raised in the PNW. Rainier (the beer) was a staple of my younger years, I've lived near where they filmed one if their iconic commercials for the last 23 years, in the foothills of the most beautiful mountain in the US. This hat is perfectly distressed, and super comfortable! Not sure why there was a bad review over an item that obviously flies off of the shelves?? If you're a Rainer Beer fan, buy this hat! You won't be disappointed! I promise!