Flannel Jacket

A flannel jacket bridges the gap between a shirt and outerwear, giving you warmth without the weight of a heavy coat.

Heavier Fabric For Real Warmth

The biggest difference comes down to fabric weight. Our Brawny flannels are built heavier for colder months, delivering serious warmth that a standard shirt simply cannot match. That added heft blocks chilly breezes during morning chores, sideline games, and evening bonfires, all while keeping the soft flannel feel you already love. Reach for this one when the forecast cannot make up its mind, since it earns a permanent spot by the back door all season long.

What is a Heavyweight Flannel?

This style of flannel uses thicker, denser fabric than everyday shirting, giving it more structure and a sturdier drape. The extra body holds its shape when worn open and feels substantial once buttoned up. Our Brawny pieces are crafted with premium heavyweight fabric built for comfort and durability, making them a natural fit for anyone who spends real time outdoors. Count on this one as the dependable middle layer that handles chores, errands, and weekend adventures alike.

Plaids Built From Scratch

We do not pull our plaids off a shelf. We create the plaid and the fit of our flannels ourselves, and our Brawny line features heavier-weight plaids we created specifically for Hamm's. Browse our Angry Minnow Flannels and you will see how those custom patterns give every piece its own character, from birchwood plaid to bold red and black.

No two styles feel quite the same, which is exactly how we like it. We would rather offer a plaid you remember than one that blends into every other shirt on the rack. Each design is also a small tribute to the brands and pastimes that shaped Midwest life.

Layering Without The Bulk

A flannel jacket earns its keep through versatility. Wear it open over a graphic tee on a cool fall afternoon, then button it up over a hoodie when the wind kicks in. Because it moves like a shirt, it never feels stiff or restrictive, and it slides easily under a heavier parka on the coldest days of the year. Few pieces in your closet work this hard across this many seasons, showing up for October hayrides, December tailgates, and March ice outs.

Our Brawny Lineup

Every Brawny flannel in this lineup features Hamm's designs, pairing heavyweight warmth with Minnesota brewing nostalgia.

Hamm's Fishing Bear In Birchwood Plaid

Our Hamm’s Fishing Bear Heavyweight Brawny Flannel in Birchwood Plaid features the Hamm’s bear in a stunning birchwood plaid that captures the brand’s iconic imagery. Crafted with premium heavyweight fabric and a custom plaid pattern, it is ready for fishing trips, slow weekends, or simply spreading smiles. Officially licensed and full of character, it feels right at home in cabin country. Pair it with worn-in jeans and boots for an easy weekend look, or under a vest when the temperature drops.

Hamm's Hockey Bear In Blue

Get ready to hit the ice in our Hamm’s Hockey Bear Blue Heavyweight Brawny Flannel. This piece delivers real warmth and comfort for colder months, and the classic blue and white design shows off your love for all things hockey. Available in men’s sizes S through 3XL, this one dresses up or down for a variety of occasions. Hockey families will appreciate it through every faceoff, intermission, and final buzzer, and it pairs perfectly with a matching stocking hat.

Hamm's Hockey Bear In Red

Prefer a bolder look? Our Hamm's Hockey Bear Red Heavyweight Brawny Flannel features a red and black plaid with warmth, durability, and a touch of vintage charm. It is a natural choice for fans, players, and spectators alike, whether you are lacing up skates or watching from the bleachers with a warm drink in hand. The classic color combination also pairs easily with black or grey hoodies underneath, giving you plenty of easy outfit options.

Hamm's Football Bear In Blue And White

Our Hamm's Football Bear Heavy Weight Brawny Flannel in Hamm's Blue and White was introduced with Molson Coors as a heavier-weight flannel just in time for fall. Officially licensed and ready for any event, it comes in men's sizes M through 3XL. Wear it to tailgates, watch parties, and every cold Sunday that calls for team spirit. The heavier weight means you can leave the bulky coat in the truck for most of the game, though it still layers easily under one when the wind chill bites.

Built For Cold Days And Big Games

From fit details to lighter alternatives, here is how to find the right flannel for your season.

Mens Flannel Jacket Fit Notes

Our Brawny flannels come in men’s sizing, with ranges that vary slightly by style, so check each listing before ordering and compare the measurements to a flannel you already love. Planning to wear a hoodie or thermal underneath? Leave a little extra room for layering. Care stays simple too, since these pieces can be washed gently and hung dry or taken to a dry cleaner when needed. A little care keeps the plaid sharp and the fabric soft for many winters to come.

Flannel Jacket Men Wear On The Ice

Ice fishing calls for layers that work as hard as you do, through the first auger pull and the last cast of the evening. A heavier flannel over a base layer keeps you warm while drilling holes, setting tip-ups, and waiting for a bite. The plaid pattern also looks right at home in a fish house, and the Hamm’s bear adds a dose of lake country pride to a long day on the ice. When the sun drops and the wind picks up, you will be glad you brought it along.

Patch Flannels For Milder Days

When temperatures sit somewhere in the middle, a standard-weight flannel might be all you need. Our Patch Flannels collection pairs soft, brushed cotton with throwback patches, like the Hamm's Hockey Bear Flannel in Classic Black and Grey Plaid, which comes in men's sizes S through 3XL for everyday wear. It works well for running errands, office casual Fridays, and evening hangouts with friends.

A Softer Fit For Her

Women who want a flannel layer with a more tailored shape and a little extra personality can turn to our AMV Signature Flannels. Designed with a feminine silhouette and finished with reverse stitching and frayed edges, they layer beautifully over leggings or jeans. They run slightly smaller than our art flannels, so review measurements before choosing your size. Pair one with boots and a stocking cap for an easy cold-weather outfit.

Ways To Wear A Flannel Shirt Jacket

One heavyweight layer can carry you through an entire season. Here are a few of our favorite ways to style it.

• Over A Hoodie: Button it halfway over a hoodie for extra warmth on blustery fall afternoons and chilly evening walks. This combo works just as well for yard work as it does for a Friday night bonfire with friends.
• With A Stocking Cap: A snug knit cap finishes the look for early mornings in the cold, especially before the truck warms up. Grab a Hamm’s beanie for a matching set that says you mean business before sunrise.
• Open Over A Graphic Tee: Let a favorite tee peek through for an easy, laid-back weekend outfit that works for brunch, tailgates, and everything in between. This look dresses up a plain tee without trying too hard.
• Buttoned Up For Ice Fishing: Pair it with a base layer and boots for long days on the frozen lake with friends and a full thermos. Button all the way up, and it holds its own against the wind coming off the ice.